CWS Designs & Marketing can help your company make the right choices for your next marketing plan. You will often find that many people confuse marketing with advertising or vice versa. While both components are important the are very different. Let's start off by reviewing the formal definitions of each.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

Consider marketing as a pie and inside that pie you have slices that consists of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy and community involvement. Marketing is a process that takes time and can involve many hours to compile. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

CWS Designs & Marketing can offer your company a very detailed or a less detailed marketing plan. We will sit down with the key individuals of your company to compile all the information that is needed to start your marketing plan. Most marketing plans should have at least the following: an executive summary, a marketing mix that includes promotion, advertising, public relations, direct marketing, web plan, web goals, development requirements. An implementation schedule should be developed for each of the marketing mix categories. Then a summary of a marketing expense budget is developed for the total budget and a break down by month. It is important that all marketing tasks are tracked for the purpose of performing a return on investment analysis.

Not all companies want us to complete a marketing plan due to limited funds. This is why we will develop any piece of the key elements of marketing. If you are interested in only postcards and mass mailing or just a new website or any other item that you may have in mind, then we can help you with that specific project.

Call us today or complete our contact us form to set up an appointment to discuss your next project.